Rice Furniture: Family Owned Business Serving the Brevard Area for 50 Years

Rice Furniture - Celebrating 50 years as a family owned business

Rice Furniture – Celebrating 50 years as a family owned business

Celebrating 50 years as a family owned business

Rice Furniture is one of the oldest family owned and operated businesses in Brevard.

Ed Rice Founder of Rice Furniture and Design1968 Rice Furniture

Edwin Rice Sr.  purchased the old Pearlman’s Furniture.
He had started as a deliveryman for Pearlman’s Furniture in Asheville in the late 1940s. By 1962, he was managing their Brevard store.
Rice Furniture opened with three floors of furniture for the whole family in 1968.

Picturing The Past: Rice Furniture Has Been Here The Longest
Transylvania Times March 20, 2017

“Rice Furniture opened on June 1, 1968, making it the longest running current retail business in downtown Brevard. Edwin Rice began in the business as a deliveryman for Pearlman’s Furniture in Asheville in the late 1940s. After serving in the Army and working in other businesses, he went back to work at Pearlman’s Canton store in 1961. In 1962 he took over as manager of their Brevard store.

“Pearlman’s had opened their Brevard store in 1950. In 1956 they renovated the former Wheeler Hosiery building on the corner of W. Main and Caldwell streets. They also used the building behind them on Caldwell Street as a warehouse.

“When Rice purchased Pearlman’s, he continued to use all three floors for displaying and selling living room and bedroom furniture. The Caldwell Street buildings behind the main building carried dining and kitchen furniture, as well as appliances. In addition, they carried children’s furniture, televisions and stereos, carpeting and vinyl flooring, and home accessories.”

Picturing The Past: Rice Furniture Has Been Here The Longest
Transylvania Times March 20, 2017

Pearlman’s Furniture Is Purchased By Edwin Rice Transylvania Times 6/16/1968

Pearlman’s Furniture Is Purchased By Edwin Rice
Transylvania Times June 16, 1968

Pearlman’s Furniture Is Purchased By Edwin Rice
Transylvania Times June 16, 1968

“Edwin Rice, manager of Pearlman’s Furniture store here in Brevard for the past five years, has purchased the store from the Pearlman’s chain.

“In the future, the store, located at 72 West Main Street in Brevard will be known as Rice Furniture Company.

“Mr. Rice stated that he was also pleased to announce that Winfred Hamilton and Lynn Buchanan, both associated with Pearlman’s for a number of years, would remain on here with Rice Furniture Co.

“In announcing the change of ownership, both Pearlman’s and Mr. Rice expressed appreciation for the fine relationship that they have had with the people of Brevard and Transylvania county.

“’Our sincere desire is to serve the people of this area with the finest quality merchandise at the most reasonable prices,’ Mr. Rice stated.

“Rice Furniture Company is currently having a sale to dispose of their old merchandise to make way for the many new lines of household furnishings that they will be utilizing in the near future…”

1988 Rice Kitchen and Bathroom Showcase

Furniture Family Transylvania Times April 25, 1988

Furniture Family
Transylvania Times April 25, 1988

Furniture Family
Transylvania Times April 25, 1988

“The Rice family is celebrating 20 years in their Main Street furniture business with the public opening Wednesday of their ‘Kitchen and Bathroom Showcase’ at 39 N. Caldwell St. The facility displays 15 complete kitchens and several bathrooms with appliances, cabinets, countertops, floor coverings and fixtures. The Rices are (L-R) Doris, her husband, Edwin, Edwin Jr., Jeffrey, Ricky and his wife Diane.”

1999 Rice Furniture Gallery

Ribbon Cutting Ceremony Transylvania Times March 25, 1999

Ribbon Cutting Ceremony
Transylvania Times March 25, 1999

Ribbon Cutting Ceremony
Transylvania Times March 25, 1999

“The grand opening of the new Rice Furniture Gallery was kicked off on Wednesday with a ribbon-cutting ceremony in front of the store located at 1230 Asheville Highway. Here, Edwyn Rice cuts the ribbon as, from left to right, Jeff Rice, Martha Rice and Eddie Rice look on.

2013 Continuing Traditions

Ed Rice Sr. passed away on May 13, 2013, leaving his sons Eddie, Ricky and Jeff Rice as co-owners of Rice Furniture to continue in his legacy.

2018 New Location

We moved from our downtown location in February of 2018 to make it more convenient and easier for our customers. Our new showroom is all on one level and there is plenty of convenient parking.

We are proud of our heritage and look forward to continuing our family tradition,  bringing the best furniture to our neighbors.